1971 Mercedes 350 SLC – Driven To Write

Big Star

The Apex of full-sized Mercedes coupés.

During the 1970s, when the engineers at Daimler-Benz’s Sindelfingen nerve centre were in the driving seat, Mercedes could be relied upon to do things properly. For if their cars were mostly on the large side – often somewhat heavy-jowled – they were mostly fit for their purpose, whether intended for the commercial trades, for plutocratic conveyance, or simply chariots of the indulgent.

Research and development was key to the three pointed star’s pre-eminence. Mercedes engineers not only worked through what ever technical challenge they were attempting to overcome, but also considered all of the alternatives – frequently going so far as to Continue reading “Big Star”

The Accidental E-Type [Part Two]

The E-Type outstays its welcome.

As is frequently the case, what is given with one hand is taken away by another. By the late Sixties, the motorcar had become ever-more sophisticated, yet while speed and dynamic competence were on the ascendant, the unfettered enjoyment of high performance was already in retreat. Concerns too were growing over the automotive emissions and the affect they were seen to be having on air quality. Traffic congestion had become a grim fact of life, with motorists spending ever-increasing periods at a standstill. A shortlived period of unfettered freedom and self-expression was drawing to a close.

By the Series 3’s 1971 debut, a growing market for indulgent GTs had witnessed two new entrants which would in their respective ways, Continue reading “The Accidental E-Type [Part Two]”

German Film Star

Part Two: The matinée idol’s lesser-appreciated sibling.

Like everybody else, Mercedes-Benz’s engineering teams had rather a lot to contend with by the late 1960s. Not simply developing the nascent W116 S-Class, the most ambitious and luxurious mainstream saloon yet to bear the three pointed star, or perfecting the advanced rotary-engined C111 prototype – in addition to ongoing developments for both conventional petrol and diesel powertrains, there was also a seemingly limitless tsunami of emissions and safety mandates emanating from the land of the free.

Facing large investments, and no small level of commercial risk associated with new model programmes, the Mercedes-Benz supervisory board are believed to have vetoed a proposal to Continue reading “German Film Star”

German Film Star

Part one: “It’s a glamourous world”.

In the field of creative endeavour, matters of an unintended nature often have an inconvenient habit of altering initial intentions, and while in some cases this may be to the detriment of the finished product, more often the outcome emerges simply as different.

This being so, it certainly would not be wildly inaccurate to Continue reading “German Film Star”

Theme: Benchmarks – Personal Luxury Coupés

Benchmarks come and then they go. Personal luxury coupes (PLC) occupied the hottest sector of the American car market in the late 70s and early 80s. What were they?

1976 Olds Cutlass Supreme: America´s best selling car that year. Isn´t it quite like the Ford Granada we looked at recently? — 1976 Olds Cutlass Supreme: America´s best selling car that year. Isn´t it quite like the Mercury Monarch we looked at recently?

A personal luxury coupe is understood as a two door, four seat car with at least a V6 or ideally a V8. Whilst the advertising for these may have suggested sporting capability, the body-on-frame and bench seat reality spoke of cars whose main talent lay in getting quickly up to 65 mph and staying there from Baker, Ca. to Frederick, Md.

The image above is my idea of the archetype of this car. I don´t think European had equivalents of the PLC. Two-door Ford Granadas (such as the 1975 example owned by our stalwart contributor Myles Gorfe) don´t strike the same note. Whether with two doors or four they retain their Granada-ness (the Ghia fastback came a bit closer to the concept). The Opel Monza offered a sporty experience and isn’t Continue reading “Theme: Benchmarks – Personal Luxury Coupés”