Theme: Benchmarks – Personal Luxury Coupés

Benchmarks come and then they go. Personal  luxury coupes (PLC) occupied the hottest sector of the American car market in the late 70s and early 80s. What were they?

1976 Olds Cutlass Supreme: America´s best selling car that year. Isn´t it quite like the Ford Granada we looked at recently?
1976 Olds Cutlass Supreme: America´s best selling car that year. Isn´t it quite like the Mercury Monarch we looked at recently?

A personal luxury coupe is understood as a two door, four seat car with at least a V6 or ideally a V8. Whilst the advertising for these may have suggested sporting capability, the body-on-frame and bench seat reality spoke of cars whose main talent lay in getting quickly up to 65 mph and staying there from Baker, Ca. to Frederick, Md.

The image above is my idea of the archetype of this car. I don´t think European had equivalents of the PLC. Two-door Ford Granadas (such as the 1975 example owned by our stalwart contributor Myles Gorfe) don´t strike the same note. Whether with two doors or four they retain their Granada-ness (the Ghia fastback came a bit closer to the concept). The Opel Monza offered a sporty experience and isn’t Continue reading “Theme: Benchmarks – Personal Luxury Coupés”