US multinational corporations are often caricatured as having a heavy-handed We Know Best approach to managing their overseas businesses. In the automotive industry, however, the opposite appears to have been the case, at least historically. Over the course of the twentieth century, Ford, General Motors and Chrysler all built up substantial European operations, either through acquisition or organic growth. Not only did these corporations allow their European businesses to operate with a high degree of autonomy from Detroit, they were also markedly reluctant to Continue reading “Keeping Up Appearances”
The 1977 Opel Rekord E was a spacious, comfortable and practical car. It was also somewhat plain and austere looking. A well-judged facelift changed it for the better.
The 1971 Opel Rekord D was a finely wrought and handsome design. Penned by Chuck Jordan, a GM ‘lifer’ and Opel’s Head of Design, it successfully melded GM’s transatlantic design influences with a clean, almost ascetic European reserve. The beauty was in its smooth, unadorned flanks, elegantly flared elliptical wheel arches, neatly integrated light clusters front and rear, and a total lack of superfluous ornamentation.
By comparison, its Vauxhall Victor FE cousin, released just three months later and sharing its platform and other components, was somewhat heavy-handed and certainly more brash and mid-Atlantic looking. This was tacitly acknowledged by Vauxhall in its advertising, where the FE was nicknamed ‘The Transcontinental’.Continue reading “Under the Knife – One for the Record Books”