The 1975 Camargue proved conclusively that more is not necessarily better.
The rules of automotive design that apply to Rolls-Royce motor cars are quite different to those that apply to other, less rarefied marques. Because of their low production volumes and the longevity of their model cycles, they eschewed the fashionable and ephemeral in favour of timeless elegance, understatement and peerless quality. The 1965 Silver Shadow exemplified these qualities perfectly, and Rolls-Royce was rewarded by it becoming the company’s best-selling model in history.
As Citroën’s Grand Tourisme with the Italian heart celebrates its fiftieth birthday this year, we peruse the few brochures printed during its brief tenure at the summit of the French firm’s hierarchy.
The ambitious SM of 1970 took the Citroën brand into a hitherto unexplored market segment. Instead of Peugeot, Rover, Renault and Lancia – to name a few – now it entered an arena occupied by names such as Jaguar, Mercedes-Benz, Jensen and BMW. Still, the initial reception was overwhelmingly favourable – the SM placing third in that year’s European Car of the Year contest (the GS won that year), and voted Motor Trend Car of the Year in the American market in 1972.
The vast majority of road tests worldwide resulted in positive to rave reviews, in most cases accompanied by a few provisos concerning the SM’s comparatively leisurely acceleration and the very direct DIRAVI power steering with variable assistance – although it was usually stated that most drivers would not want to Continue reading “Joyeux Anniversaire, Majesté”
The mid-1960’s were exciting times for Rolls-Royce. As development of the Silver Shadow progressed, the company shared the blueprints and specifications for its new saloon model with Mulliner Park Ward. The London based coachbuilder had a long history of producing bespoke models on Rolls-Royce chassis. Now that Rolls-Royce was moving to unitary construction, this would no longer be so straightforward, but Mulliner was keen to continue its traditional business. A plan was agreed whereby the coachbuilder would Continue reading “The Best of Times, The Worst of Times”
While adding to his brochure collection, Bruno Vijverman notes a somewhat overt case of borrowed inspiration.
A while back, upon these pages, I wrote about the coincidental (or otherwise) similarities which have occurred in car design over the years. But more recently, since one of my past-times is collecting classic car brochures, it came to my notice that in some cases the practice of copying does not seem to be limited to the actual product, but also to the sales publicity material itself.
To be clear, I am not talking about the obvious broad similarities which are often dictated by the fashions and prevailing tastes of the era – in the sixties and seventies for instance the focus of the illustrations and text was on people and the freedom (real or imagined) and happiness that their new car was supposed to provide them.
Slow, incremental change could be said to represent one of the hallmarks of the Rolls Royce marque. Something similar could be said of its engine.
The L410 V8 engine was born in the early 50s with the role of powering Bentleys and Rolls-Royce cars. From the 50s to 1998 the engine found homes in cars of both brands. After BMW acquired Rolls-Royce (the name and nothing else), the engine then became the sole preserve of Bentley where it is still in use, very highly modified, in the Mulsanne.