Joyeux Anniversaire, Majesté

As Citroën’s Grand Tourisme with the Italian heart celebrates its fiftieth birthday this year, we peruse the few brochures printed during its brief tenure at the summit of the French firm’s hierarchy.

All Images: The author.

The ambitious SM of 1970 took the Citroën brand into a hitherto unexplored market segment. Instead of Peugeot, Rover, Renault and Lancia – to name a few – now it entered an arena occupied by names such as Jaguar, Mercedes-Benz, Jensen and BMW. Still, the initial reception was overwhelmingly favourable – the SM placing third in that year’s European Car of the Year contest (the GS won that year), and voted Motor Trend Car of the Year in the American market in 1972.

The vast majority of road tests worldwide resulted in positive to rave reviews, in most cases accompanied by a few provisos concerning the SM’s comparatively leisurely acceleration and the very direct DIRAVI power steering with variable assistance – although it was usually stated that most drivers would not want to Continue reading “Joyeux Anniversaire, Majesté”

The Best of Times, The Worst of Times

The Corniche paradox. 

Rolls Royce Corniche. (c) momentcar

The mid-1960’s were exciting times for Rolls-Royce. As development of the Silver Shadow progressed, the company shared the blueprints and specifications for its new saloon model with Mulliner Park Ward. The London based coachbuilder had a long history of producing bespoke models on Rolls-Royce chassis. Now that Rolls-Royce was moving to unitary construction, this would no longer be so straightforward, but Mulliner was keen to continue its traditional business. A plan was agreed whereby the coachbuilder would Continue reading “The Best of Times, The Worst of Times”

Not Just in the Metal, But In Print Too

While adding to his brochure collection, Bruno Vijverman notes a somewhat overt case of borrowed inspiration.

All images: The author

A while back, upon these pages, I wrote about the coincidental (or otherwise) similarities which have occurred in car design over the years. But more recently, since one of my past-times is collecting classic car brochures, it came to my notice that in some cases the practice of copying does not seem to be limited to the actual product, but also to the sales publicity material itself.

To be clear, I am not talking about the obvious broad similarities which are often dictated by the fashions and prevailing tastes of the era – in the sixties and seventies for instance the focus of the illustrations and text was on people and the freedom (real or imagined) and happiness that their new car was supposed to provide them.

In the decades thereafter there was a gradual but unstoppable shift to Continue reading “Not Just in the Metal, But In Print Too”

Theme: Evolution – The Rolls-Royce/Bentley L410 V8

Slow, incremental change could be said to represent one of the hallmarks of the Rolls Royce marque. Something similar could be said of its engine.

1998 Bentley Turbo RT: www.rrsilverspirit.com
1998 Bentley Turbo RT: http://www.rrsilverspirit.com

The L410 V8 engine was born in the early 50s with the role of powering Bentleys and Rolls-Royce cars. From the 50s to 1998 the engine found homes in cars of both brands. After BMW acquired Rolls-Royce (the name and nothing else), the engine then became the sole preserve of Bentley where it is still in use, very highly modified, in the Mulsanne.

This engine has a rough parallel with the Buick V8 talked about recently, in that it is simply a very long lived V8. The differences are that the L410 is still in production and that nobody seems to have tried to Continue reading “Theme: Evolution – The Rolls-Royce/Bentley L410 V8”