Suspended State

The G-Series transformed Citroën’s Irish market fortunes – albeit not necessarily in the manner intended.

GS publicity shot. citroenet.org.uk

The Citroën GS was a vitally important motor car for the French automaker, marking its first serious post-war offering in the medium (C-segment) class, placing the double chevron into the very heart of the volume car market. Overwhelmingly voted Car of the Year for 1970, the technically and stylistically advanced G-series appeared set for pan-European sales success.

The GS would also prove a defining model for Citroën’s ambitions in the Republic of Ireland, albeit not for reasons Quai de Javel would necessarily care to be reminded of. But before examining this unfortunate episode, let us first Continue reading “Suspended State”

Theme: Advertising – 1973 Citroen GS

1973 a 1.2 litre engine was enough for a medium-sized family car. And we seem to be back to where we started with today’s downsized motors. 

1973 Citroen GS - £1068.
1973 Citroen GS – £1068.

This ad for the Citroen GS shows how, in other respects, we are being served up very ordinary cars where once it was possible to drive something truly advanced.