Icing the Cherry

50 years old this year, the Datsun 100A takes a bow.

(c) zonedatsun.fr

Here on the pages of Driven to Write, we have spent a good deal of the recent past discussing aspects of the Toyota marque and its associated brands. Not so however with regard to its once great rival and commercial antagonist, Nissan.

Upon its introduction to European (and US) shores, Nissan cars were sold under the Datsun brand name, for reasons which aren’t entirely clear, but probably pertain to marketing considerations. For Datsun, then an almost entirely unknown brand, their breakthrough motor car arrived in the envelope of the 100A Cherry, a compact front-wheel-drive supermini.

It’s probably fair to Continue reading “Icing the Cherry”

Something Rotten in Denmark : Datsun 100A

It might not look dangerous but this car wiped out the dinosaurs.

1975 Datsun 100-A
What is significant about this car is not merely that it exists at all but that it inspired an unheard-of level of loyalty with its customers. Just as it was becoming apparent that buying European was not a guarantee of quality, the Japanese makers were beginning their exploration of exportation.

Continue reading “Something Rotten in Denmark : Datsun 100A”