Book of the Dead – Matra

To become a Henokien(1) is granted to few.

Image: the author

Now an exposition centre and museum, the factory in Romorantin-Lanthenay where once Matras were made started out as a spinning mill and weavery. Designed by the architect François Hennebique, it saw one of the earliest applications in France of reinforced concrete in its construction.

Owned by the Normant brothers, the business went very well for decades but saw a sharp decline after the end of World War Two. One of the main customers of the Normant factory had always been the military(2) so, when hostilities ceased, so did demand for uniforms. Forced by the arduous economical situation, in 1961 the Normants decided to Continue reading “Book of the Dead – Matra”

It’s Not V, It’s U

The Bagheera’s highly unusual twin.

In the early 1970s Automobiles Matra enjoyed popularity as a manufacturer of relatively inexpensive light sportscars such as the Djet, 530 and Bagheera. The French firm’s racing arm – Equipe Matra Sports, founded in 1965 – likewise had swiftly built up an impressive palmares in motorsports. Matra won the 1969 Formula One Championship with the MS80 driven by Jackie Stewart and with the MS670 emerged the overall victor at the gruelling 24h Le Mans endurance race three years in a row starting in 1972.

These impressive results stimulated Matra to Continue reading “It’s Not V, It’s U”

Three’s Company (Part One)

The Matra-Simca Bagheera combined supercar-apeing looks and robust if rather prosaic mechanicals to produce a practical, everyday sports car.

1973 Matra-Simca Bagheera Series 1. Image: hemmings.com

Mention the name Matra-Simca to a car enthusiast of mature years and their mind will almost certainly turn to the 1977 Rancho, a modestly successful vehicle that was decades ahead of its time. The Rancho was based on the FWD Simca 1100 but had a bespoke fibreglass body aft of the B-pillars, with a raised roof and a large split tailgate. It also had a raised ride height, plastic wheel arch extensions and other faux off-road addenda. It was, in effect, a crossover, long before that term was coined.

There is, however, an earlier and less well-known vehicle that carried the Matra-Simca name. This is the 1973 Bagheera, a sports coupé, the most unusual feature of which was its three-abreast seating arrangement.

Matra(1) was a French industrial engineering conglomerate that was established in 1945. Its activities included aviation, satellite and defence technology. Following the acquisition of Automobiles René Bonnet in 1963, it also became a car manufacturer, albeit on a modest scale: it inherited Bonnet’s small two-seater mid-engined sports car, the Djet. This was succeeded in 1967 by the somewhat larger Matra 530, still mid-engined, but now with 2+2 accommodation. The latter was only produced in small numbers because Matra simply did not Continue reading “Three’s Company (Part One)”