No Love in the Morning (Part One)

Isuzu is a world-renowned manufacturer of heavy trucks, buses and light commercial vehicles, but its passenger car business is long defunct. Its history is a complex tale of multiple alliances, one successful for a time, but all ending ultimately in failure.

1967 Isuzu Florian (c) favcars.com

Isuzu is the unlikely holder of one notable record, as manufacturer of the first passenger car built in Japan. That car was the Wolseley A9, produced from 1922 under a licencing agreement between the British firm and Ishikawajima Automotive Works, the company that would ultimately become Isuzu Motors.

Vehicle production was seriously disrupted during World War II but resumed in 1945. A contract to Continue reading “No Love in the Morning (Part One)”