Elemental Spirit Part 2: Metamorphosis

The Second Face, and a short-lived dupoly.

Image: the Austin Motor Company

The final years of the 1950s were a time of advancement and renewal for the automobile industry. Fashions changed rapidly as American influence waned, and the European carmakers forged their own visual identities. Model replacement cycles were short, and consumers gravitated to whatever was new and progressive. The Austin-Healey Sprite’s designers never expected the expedient Frogeye design to have a long life, and not long after its launch, the designers at Donald Healey Motor Company in Warwick were working on a facelift, scheduled for production in 1961.

Even before this date, BMC’s Italian licensees had shocked their British supplier and delighted the world with their own version of the little Austin-Healey, presented at the 1960 Turin Motor Show in November 1960. Continue reading “Elemental Spirit Part 2: Metamorphosis”

Elemental Spirit Part 1: A Power Partnership

From Sprite to Midget – profiling BMC’s diminutive sportsters.

Image: The Austin Motor Company

Who would have imagined that the joyful, cartoonish little sports car introduced to the motoring media at Monaco on 20 May 1958, two days after the Grand Prix, was born out of the anguish and self-doubt of the most powerful man in the British automobile industry?

Leonard Percy Lord (1896-1967) was a brilliant production engineer whose breadth of ability led him to rapid promotion at Morris Motors, and then, after crossing sides, a fast-track path to Chairmanship of Austin in the early post-WW2 years. He had a consistent ability to Continue reading “Elemental Spirit Part 1: A Power Partnership”