The 1972 Beta heralded a brave new start under Fiat ownership for Lancia. We tell its story.
Over six decades from its foundation in 1906, Lancia & C. had earned an enviable reputation for the excellence of its engineering and its finely crafted, innovative and desirable cars. Unfortunately, Vincenzo Lancia, his friend and business partner Claudio Fogolin, and Vincenzo’s son, Gianni, who took over the company when his father died suddenly in 1937, were far more talented engineers than they were businessmen. Consequently, Lancia always struggled to Continue reading “Deserving Beta (Part One)”