Promised You A Miracle

An Easter treat from Lancia.

Lancia Pu+Ra HPE. Image: Car Magazine

Faith: (n) “A strong or unshakable belief in something, especially without proof or evidence”.

For the true believer, faith represents certainty, a confidence which strengthens and sustains through strife and adversity. Closely aligned with hope, in the absence of either quality, the penitent would find it almost impossible to abide.

It is also a word closely associated with the house of Lancia, for to be a Lancista is truly to believe. For observants, fealty to the historic and storied nameplate has carried with it an element of blind faith — a certainty that in the face of all known logic, not to mention the testimony of their own eyes, that somehow, the Turin-based carmaker would return from its latter-day revenant state to life and to light. Hope, on the other hand, has been in considerably shorter supply.

When it was announced in 2021 that Stellantis, under the stewardship of Carlos Tavares was prepared to Continue reading “Promised You A Miracle”

Deserving Beta (Part One)

The 1972 Beta heralded a brave new start under Fiat ownership for Lancia. We tell its story. 

Lancia Beta Berlina Series I.  Image: ruoteclassiche.quattroruote.it

Over six decades from its foundation in 1906, Lancia & C. had earned an enviable reputation for the excellence of its engineering and its finely crafted, innovative and desirable cars. Unfortunately, Vincenzo Lancia, his friend and business partner Claudio Fogolin, and Vincenzo’s son, Gianni, who took over the company when his father died suddenly in 1937, were far more talented engineers than they were businessmen. Consequently, Lancia always struggled to Continue reading “Deserving Beta (Part One)”