In part 3 of the Peugeot 604 story we consider the market of the mid-1970s.
The market in the mid 70s was open to a wide variety of contenders in the upper price ranges. Opel in particular was just on the cusp of reaching what we now call the rank of “prestige” with its Senator saloon and Monza coupé. Lancia outsold BMW in the UK.
The mid 70s were also still a time of strong national markets and of far less global competition than today. However, the world of 1975 was not what Peugeot’s planners envisioned when the 604 programme began in 1970. Oil prices had increased markedly, making the 604’s thirsty V6 seem unattractive, the more so over time. Continue reading “An Afternoon Like Dusk – The 604 story, Pt. 3”
In the last instalment we had a short introduction to this neglected car. Today we will take a deeper glance at the car’s inception.
Of all the material reviewed for this essay, the text quoted at the start of the previous instalment was the most thought-provoking. Clearly the 604 was viewed as a credible car with a bright future ahead of it.
Today the 604 is remembered, if it is remembered, not for its refined solidity, the remarkable ride quality or, as Motor Trend wrote, its reordering of priorities around comfort, quality, roadholding and safety. It’s remembered for rust and listed as one of the world’s worst cars in Craig Cheetham’s 2006 book and its triumphs forgotten.
The 1975 Peugeot 604 – smooth, refined and viewed as something of a failure. Today we begin a series taking an unusually close look at the 604’s life and times.
Motor Sport (April 1976 said that “one member of the test team summed up the 604 as a professional car. This takes some explaining because all cars these days are professional or are supposed to be. But one gets the impression that Peugeot engineers never say ‘assez bien‘ but keep on working until each feature is, in their eyes, absolutely right. One may disagree with some of the car’s features but if so it will be because someone at Peugeot actively disagrees with one’s point of view not because they could not Continue reading “An Afternoon Like Dusk – The 604 story (Pt. 1)”
Before I get to my discoveries, let’s take a quick look at the background to the 604’s development. [A longer discussion can be found here]. The French know the period from 1945 to 1975 as “les trentes glorieuses” or “the glorious thirty”. The rising economic tide seemed to lift all boats: the average French worker’s salary rose 170% during that time. Customers could afford more. At precisely the end of this period, the beginning of a protracted malaise, Peugeot launched their interpretation of the large, luxury car: the V6-powered, rear-drive 604. Many know the car as “the French Mercedes”, being as it is a clear response to Benz’s W-114 of 1968. Peugeot wanted to offer increasingly affluent customers a domestic product other than the beautiful but unorthodox Citroen DS which, in 1975, had reached two decades in production. Things didn’t work out for Peugeot and today most know the 604 only for being a bit of a glorious failure, despite the car receiving glowing reviews for its ability to Continue reading “1975 Peugeot 604 Road Test”
It is with profound pleasure that DTW presents the ashtrays of the legendary 1975 Peugeot 604. What we find is that the car lives up to its reputation of all-around excellence coupled with a few idiosyncracies. We’ll be presenting a full review of the car later on this month. In the meantime let’s not focus on the ride, handling or strange driving position. What if you want to Continue reading “Ashtrays: 1975 Peugeot 604”
Large and lovely, the Peugeot 604 was launched amidst an economic crisis and a sharp upward turn in the price of oil. Today, PSA is largely ignoring a car noted for its outstanding ride, superb steering and odd seating position.
Peugeot are not making a very big deal about the 604 which was launched in 1975. Peugeot’s museum throws the anniversary in with about nine others when they throw a party this summer. If you want to catch a bit of 604 magic, Peugeot might have one on display at Montlhery race track on May 2nd this year. French Cars in America are also silent on the topic. And that’s all a Google search threw up on the matter. Continue reading “Anniversary: The Peugeot 604 is 40 This Year.”