A Renault that came close to making it to market, and one that actually did. Some may prefer it to have been the other way round….
IKA Renault 40: Argentina
When Varig flight 820 crashed just a few miles from its destination of Orly airport on 11 July 1973(1) causing 123 deaths and only 11 survivors, there naturally was widespread grief among the families and relatives involved. The air disaster also derailed a promising project by Renault Argentina owing to the fact that Yvon Lavaud, the president of IKA Renault, was among the victims.
In 1966 Peugeot and Renault formulated an ambitious plan to take on the incumbents in the luxury car market. Sadly, both companies got cold feet and their dream went unrealised. DTW recounts the story of Projet H.
With the successful launch of the 16 in 1965, Renault had a large five-door FWD hatchback to complement its (not so) small 4 model. The range would be augmented with the medium-sized 6 in 1968 and completed with the 5 supermini in 1972 . These hatchbacks sat alongside its rear-engined 8 and 10 saloons for more conservative customers.
However, the company lacked a large and prestigious car as a flagship for its range. Likewise Peugeot, where the largest model was the well-regarded 404 saloon, launched in 1960. Both manufacturers eyed Citröen with a degree of envy. The Double Chevron’s large DS model, although already a decade old, had been so advanced and futuristic at launch that it still looked handsome and prestigious.
It was a fitting ‘halo’ model for the marque, notwithstanding the idiosyncratic appearance of Citröen’s smaller cars. The DS was also the choice for official transport at the Elysée Palace, giving Citröen kudos that was jealously coveted by both Billancourt and Sochaux.
Both manufacturers were allegedly nervous about the market potential for a large and luxurious car bearing their marque names, so they agreed in April 1966 to Continue reading “A Failure of Nerve”