The Allegro’s honeymoon period had been relatively short lived, falling victim on one hand to British Leyland’s parlous labour-relations and a rapid deterioration in the public’s confidence in the vehicle on the other; the latter being consequent to well publicised issues of build and design. By mid-decade, it was apparent that the car was not selling anywhere near the volumes projected and nor was it likely to.
The relaunched 1975 Allegro 2 was therefore what many observers believed the car ought to have been from the outset. Attention had been paid to concerns raised by customers and the press; in particular with regards to the suspension, which was better damped, and improved rear seat accommodation, the result of a redesigned seat pan. A large number of other, mostly minor changes (the cosmetic ones certainly were) led to a more rounded, better realised product, if one which steadfastly remained in the shadow of better selling (mostly) imported rivals.
Sir Michael Edwardes has left us at the age of 88. It should be less of a shock given his advanced years, but the bold colonial boy called to rescue British Leyland at the age of 46 somehow seemed ever-youthful. We reflect on his five years in the hardest job in the motor industry, and his influence on the years which followed.
When Michael Edwardes was appointed Chief Executive of British Leyland in October 1977, on a three year secondment from his post at the head of Chloride Group, the company was an industrial disaster zone. Eight years from its formation, it was state-controlled, chronically loss-making and blighted by turbulent industrial relations and product quality failings which were the talk of the nation.
Edwardes was either an enlightened or desperation-led choice. From Southern African business aristocracy, and far from the core of the motor industry, he was an outsider taking on a task which had been beyond those born to the industry. Continue reading “Sir Michael Edwardes. 1930 – 2019”
It might not look dangerous but this car wiped out the dinosaurs.
What is significant about this car is not merely that it exists at all but that it inspired an unheard-of level of loyalty with its customers. Just as it was becoming apparent that buying European was not a guarantee of quality, the Japanese makers were beginning their exploration of exportation.