During the Spring of 1960, Giorgetto Giugiaro was faced with something of a dilemma. Having accepted an offer to replace the recently departed Franco Scaglione as lead designer at Stile Bertone, the 22 year old artist and designer, formerly part of FIAT’s centro stile team was just settling into his new position when he received notification of his compulsory national service. Giugiaro had recently completed the designs for the Alfa Romeo 2600 Sprint and Gordon Keeble GT, Bertone’s studios were abuzz with activity and with a new commission for a compact Alfa Romeo GT, the young designer wanted to get on with work, not play soldiers.
Of course this troubling state of affairs also presented Nuccio Bertone with something of a headache. Obtaining Giugiaro’s services had proven something of a coup, but since military regulations seemingly forbade conscripts to Continue reading “Irresistible Bliss”
It has been said before, but bears repeating: no single European car designer has done more to shape the modern everyday motor car than Giorgetto Giugiaro, either during his time working for Bertone, Ghia or later for himself at ItalDesign.
The 1971 Alfasud was a game-changing car, not only for what we would now call the C-segment, but for Alfa Romeo itself. Unfortunately, while the ‘Sud was to become the conceptual template for an entire generation of similarly sized (if not as technically ambitious) cars from rival manufacturers, it was something of a disaster for il Biscione. Not a brand-killer by any stretch, but nevertheless the case against the ‘Sud is not inconsiderable.
By re-orientating the carmaker’s centre of gravity to the crowded and heavily contested free-for-all of the compact C-segment the Alfa Sud programme placed the Milanese carmaker squarely in the gunsights of the mighty Fiat Auto group. It also had the effect of lowering Alfa Romeo’s average transaction prices, driving down its image as the builder of superior motor cars – a matter its subsequent reputation for slapdash build and premature corrosion would only serve to amplify.
By the early 1970s, the Italian economic miracle was unravelling in a spiral of politically-motivated industrial unrest and violence amid growing inequalities between affluence and economic stagnation. Terrorist atrocities, assassinations, strikes and stoppages became the daily news headlines as Italy’s position as posterchild for post-war reconstruction and prosperity faded.
The Alfasud lands to great acclaim. But trouble is just around the corner.
The Alfasud was launched at the 1971 Turin motor show and was greeted with widespread praise. The compact mechanical package allowed for a low bonnet line and a spacious interior. Despite appearances, the Alfasud, like many contemporaries, was not a hatchback, but a four-door saloon with a conventional boot. The exposed boot hinges were just a minor visual flaw in what was a notably modern, attractive and aerodynamic design.
The front end featured integrated headlamp/indicator units framing a simple horizontal grille that contained the traditional Alfa Romeo shield. Eagle-eyed observers would Continue reading “Going South (Part Two)”
More than merely a car, a state-sponsored project in political and social engineering. Celebrating the Alfa Romeo Alfasud on its 50th anniversary.
In the years that followed the end of the Second World War, successive Italian governments faced a seemingly intractable problem. Northern Italy had become increasingly urbanised, industrialised and prosperous, but the south remained largely a rural backwater. By 1950, income per capita in the south was roughly half that in the north, and the gap was widening. Much of the south’s agricultural land remained in the hands of large landowners and was poorly managed and often unproductive. Many unemployed young people simply migrated north, robbing the south of much of its potential labour force.
Acknowledging this economic and social divide, the Italian government established the Cassa per il Mezzogiorno (Southern Development Fund) in 1950. Its initial purpose was to Continue reading “Going South (Part One)”