While its commercial renaissance throughout the 1980s and into the early years of the following decade are indisputable, XJ-S critics routinely point to the first five years of its career as graphic illustration of Jaguar’s error in abandoning a much loved, tried and true format.
The XJ-S’ early years were undoubtedly difficult. Launched into a post oil-shock world, where 12 mpg would butter increasingly fewer people’s parsnips, yet presenting a visual envelope which substituted the E-Type’s easily assimilated aesthetics for something far more complex and discordant, the Seventies Jaguar flagship would prove a cerebral, rather than emotional choice. It was also a far pricier one than of yore, with an asking price more than double that of the last of line E-Types – but in mitigation, it was a far more sophisticated, more capable product.
The XJ-S was also introduced into a particularly febrile political landscape which saw Jaguar’s management (such as they were) engaged in a desperate battle for survival within a carmaking giant which not only had become fundamentally ungovernable, but by 1977, beyond rescue. As British Leyland’s flagship, the XJ-S, which was by no means a well wrought car during this lamentable period, crystallised the national carmaker’s uncanny ability to Continue reading “Welcome to the Machine (Part Three)”
The shock of the new manifested itself in more ways than style alone.
When Jaguar introduced the XJ-S in the autumn of 1975, the shock many observers felt was not only visual, but also conceptual. The first car of its kind to be produced by the Coventry specialist carmaker, it was perhaps closer in format to that of an American Personal Luxury Coupé than anything Jaguar had produced up to that point.
In the Spring of 1973, English progressive rock band Pink Floyd released Dark Side of the Moon, their eighth studio LP and their most ambitious to date. With tracks which flowed seamlessly, replete with cinematic sound effects, soul choirs, disembodied voices and a song-set which dealt with issues of success, the march of time and mental illness, the conceptual double album became one of best selling, most critically acclaimed and best loved progressive rock LPs of the 20th century – still cited as an all-time classic.
Two years later, the band released their follow-up. Wish you Were Here continued many of the themes explored in the earlier recording, but in more developed form. Predominantly a tribute to founder-member Syd Barrett, who had had become estranged from the band following a mental breakdown in 1968, possibly related to drug use. Less acclaimed than Dark Side, it has for many years languished in its shadow, only latterly being hailed in its own right.
Officially introduced two days prior to the Floyd’s 1975 opus, Jaguar’s XJ-S was also a reprise of a much-loved original. In a similar manner, fans of sporting Jaguars, not to mention the gentlemen of the press were beside themselves in anticipation of how Browns Lane would Continue reading “Welcome to the Machine (Part One)”
Not long did these two cars directly compete in the showrooms. Only in 1976 could one choose between a new, cramped 5.3 litre V12 2+2 or a new, cramped 2+2 with a 7.2 litre V8.
The two cars show how differently the same basic concept can be executed (Bristol and Ferrari are another two): the GT. The West Bromwich bolide benefitted from Touring’s neatly considered styling while Brown’s Lane’s leaper resulted from a tortuous process involving a number of hands (almost a Burkean contract between designers dead, designers living and designers yet to be). While the Jensen attained a homogenous look, the Jaguar resembles three very different ideas uneasily blended together.
Two of the most distinctive cars of their time; bitter rivals, yet with much in common. Driven to Write counts the ways.
They couldn’t have looked more different, yet the fates of the Porsche 928 and Jaguar XJ-S were intrinsically bound. One seemed more like a car from the Cinzano era, the other from the future, yet both shared a purpose, appealed to the same customer base and lived out similar career paths – misunderstood and derided by those who didn’t expect their preconceived notions to be so roundly challenged.
Some astonishing things get taken for granted. Mere existence justifies some wild ideas, which a priori, you’d not expect. Maybe it’s because Jaguars aren’t my core area of expertise I felt like I needed to be certain. Surely, I thought, I must be making a mistake. V12s are too complex and huge. V8 it must be… but that seems wrong, too American. Continue reading “A Jaguar for Sunday”
In September I mentioned an article about a road trip from Coventry to Munich in the Jaguar XJ-S and I said I would write a bit more about it. Finally.
Motor Sport were curious as to whether Jaguar’s claims to have made a car that would frighten Mercedes and Ferrari were valid. They initially tested the car (Oct ’75) in the Cotswolds which is not really a place to stretch the legs of a sporting grand tourer. A better test was to take it 2,435 miles on a trip that led to Munich. The Motor Sport people addressed two points in their article. One, quantitative. With three people (did they really put someone in the back?), luggage and 20 gallons of Super they achieved 150.1 miles per hour. “We know of no other car in the world which would Continue reading “The Jaguar XJ-S as Dinner Time Conversation”
They managed 14 mpg on this trip even though. I will write a little more about this article soon. The short version is that the car offered “pace and quiet” with detail failures in addition to looking “ugly”. The photo is evocative, isn’t it?
Part one: Arguably the most misunderstood Jaguar of all time, Driven to Write seeks once and for all to put the ‘committee design’ assertion to rest as we assess the stylistic genesis of the 1975 XJ-S.
In September 1975 the newly nationalised British Leyland conglomerate celebrated the Jaguar XJ-S’ launch at Longbridge, the traditional home of its volume car division. A worse time to launch a 150-mph grand turismo is difficult to imagine, to say nothing of the chosen setting. The venue was a calculated statement of power, British Leyland ensuring Jaguar’s beleaguered management and workforce knew exactly who was in charge. Continue reading “XJ-S: Reconvening the Committee”