Benchmarks – Personal Luxury Coupés

Benchmarks come and then they go. Personal luxury coupes occupied the hottest sector of the American car market in the late ’70s and early ’80s. What were they?

1976 Oldsmobile Cutlass Supreme: America’s best selling car that year. Image: transpressnz

Editor’s note: This piece originally appeared as part of the Benchmarks Theme on DTW in March 2015.

A personal luxury coupe is understood as a two door, four seat car with at least a V6 or ideally a V8. Whilst the advertising for these may have suggested sporting capability, the body-on-frame and bench seat reality spoke of cars whose main talent lay in getting quickly up to 65 mph and staying there from Baker, Ca. to Frederick, Md.

The image above is my idea of the archetype of this car. I don’t think Europe had equivalents of the PLC. Two-door Ford Granadas (such as the 1975 example owned by our stalwart contributor Myles Gorfe) don’t strike the same note. Whether with two doors or four they retain their Granada-ness (the Ghia fastback came a bit closer to the concept). The Opel Monza offered a sporty experience and isn’t formal enough. BMW’s 1976 633 CSi also promised and provided athletic capabilities. Perhaps Mercedes 450 SLC came closest of all as it was certainly luxurious, it had a V8 and the back seats were cramped for occasional use, despite the car’s length. Continue reading “Benchmarks – Personal Luxury Coupés”

The Unease Spirals Down

Recently I discussed how one detail can ruin a car.

Here we see the 1979 Ford Mustang which, overall, can’t claim to be a very strong or admirable bit of work. All the details accumulate to result in a deeply compromised design. Ford really struggled with this. The decision of production engineers to Continue reading “The Unease Spirals Down”