The Renault 9 was considered blandness personified. But not all the design proposals were.
Occasionally, when one is presented with a rejected concept for a well-known car design, one experiences a frisson of regret, a sharp sense of opportunity missed. More often however, one is reminded of the essential rightness of the production concept chosen. But once in a while, one finds oneself staring in disbelief, wondering what were they thinking? But let’s not Continue reading “Over the Rainbow”
“Renault Revised!” was the headline in what might have been a period review of the R14 by veteran motor writer, Archie Vicar.
This article may have first appeared in Motoring & Driving, December 1979. The original photos were by Dooulgas Land-Windermere (sic) but due to fouling with the filing cabinet, stock photos have been used.
Ah, Renault, perpetually playing second fiddle to Ford, Peugeot, Opel and Austin in the dull-but-worthy stakes. Or second fiddle to Citroen and Alfa Romeo in the odd-but-strange stakes. Renault, somewhere in the middle of it all, with beret, Camembert and Gitanes ever at the ready but never sure whether it is a European firm or just a French one.
In 1976, Renault launched a car which set the template for the mid-sized hatchback which became the default choice of households, if not the world over, at least in Europe…
The ill-advised press campaign that soon followed, however, made a fool of their customers – and of the rest of the motor industry. Building on the success of the R4 and R16, and just like the R5 a few years before it, the R14 offered maximum interior space for passengers and their luggage in a compact footprint, draped in modern, unostentatious bodywork. Continue reading “Theme: Advertising – Ceci N’est Pas Une Poire”