Moving Down, Scaling Up (Part Three)

The 1963 Hillman Imp was Rootes’ answer to BMC’s Mini, but a latecomer to the market and, ultimately, a commercial failure. We conclude its story.

1965 Hillman Imp Mk2 advertisement (c) somethingawful.com

Autocar magazine had been given early access to an Imp De Luxe for testing and published its road test just a day after launch. The price including tax was £532, a £24 premium over the standard version. The reviewer praised the new engine’s smoothness, quietness and willingness to rev. They noted that, despite an unusually high 10:1 compression ratio, it ran without any trace of ‘pinking’ or ‘run-on’ on Premium(1) grade petrol.

The recommended top speed of 70mph (113km/h) was easily exceeded, and a maximum of 83mph (134km/h) was recorded one-way. The 0 to 60mph (97km/h) time was measured at 23.7 seconds. Fuel consumption over the course of the road test was 38.1mpg (7.4 L/100km).

No coolant temperature gauge was fitted, and the reviewer had to Continue reading “Moving Down, Scaling Up (Part Three)”

Sun(beam) Up At 424

The dawning of a new car. 

1977 Chrysler Sunbeam. Image: avengers-in-time

John Riccardo, Chrysler chairman Diary entry October 29 1975: Hold press conference regarding corporation’s loss of £116M in the first nine months. Inform UK government Chrysler can be a gift or closed down – their choice. Rescue package of £55M from HMG plus £12M from US parent snatched up. Use wisely!

December 1975 was crunch time for Chrysler UK. Now propped up mainly by government money, a new small car was a must to Continue reading “Sun(beam) Up At 424”