50 years old this year, the Datsun 100A takes a bow.
Here on the pages of Driven to Write, we have spent a good deal of the recent past discussing aspects of the Toyota marque and its associated brands. Not so however with regard to its once great rival and commercial antagonist, Nissan.
Upon its introduction to European (and US) shores, Nissan cars were sold under the Datsun brand name, for reasons which aren’t entirely clear, but probably pertain to marketing considerations. For Datsun, then an almost entirely unknown brand, their breakthrough motor car arrived in the envelope of the 100A Cherry, a compact front-wheel-drive supermini.
The spread we are looking at today dates from November 1977. In line with standard advertising practice it preys on the worries of consumers to make its case. Here is the text, neatly indicative of several prejudices of the day.
“Although man has come a long way since he invented the wheel, he hasn’t yet discovered a way of totally eliminating its deadliest enemy: the Gremlin. And the gremlin’s favourite hunting ground is brand new cars. That’s why at Leyland Cars we invented Supercover. With Supercover every new Leyland car is given a thorough 69-point check for lurking gremlins at the garage before it’s allowed to be sold. Continue reading “Theme : Advertising – “Leyland Cars Are Not Rubbish (Except Jaguars)””