The spread we are looking at today dates from November 1977. In line with standard advertising practice it preys on the worries of consumers to make its case. Here is the text, neatly indicative of several prejudices of the day.
“Although man has come a long way since he invented the wheel, he hasn’t yet discovered a way of totally eliminating its deadliest enemy: the Gremlin. And the gremlin’s favourite hunting ground is brand new cars. That’s why at Leyland Cars we invented Supercover. With Supercover every new Leyland car is given a thorough 69-point check for lurking gremlins at the garage before it’s allowed to be sold. Continue reading “Theme : Advertising – “Leyland Cars Are Not Rubbish (Except Jaguars)””
This article was originally published on Driven to Write in serialised form in the Spring of 2014.
In September 1975 the newly nationalised British Leyland conglomerate celebrated the Jaguar XJ-S’ launch at Longbridge, the traditional home of its volume car division. The chosen venue appeared to be a calculated statement of dominance, British Leyland’s leadership making it clear to Jaguar’s management and workforce exactly who was in charge.