One At A Time The Days Arrived And Never Departed

Just the other day I was thinking about grilles (front grilles, of course). Today I ask you again to consider the Jaguar XJ-S, that famously endearing monster.

Jaguar XJ-S. A likeable mess.

Of course the car is not just viewed from the front. From other views the effect vanishes and you notice the plan curvature and also the way the central bonnet edge is set below the level of the lamps. But let’s Continue reading “One At A Time The Days Arrived And Never Departed”

Theme : Advertising – “Leyland Cars Are Not Rubbish (Except Jaguars)”

The spread we are looking at today dates from November 1977. In line with standard advertising practice it preys on the worries of consumers to make its case. Here is the text, neatly indicative of several prejudices of the day.

1977 Leyland Car´s Supercover advertisement
1977 Leyland Car´s Supercover advertisement

“Although man has come a long way since he invented the wheel, he hasn’t yet discovered a way of totally eliminating its deadliest enemy: the Gremlin.
And the gremlin’s favourite hunting ground is brand new cars. That’s why at Leyland Cars we invented Supercover. With Supercover every new Leyland car is given a thorough 69-point check for lurking gremlins at the garage before it’s allowed to be sold. Continue reading “Theme : Advertising – “Leyland Cars Are Not Rubbish (Except Jaguars)””