Viking Italianate

Norse legend via Turin.

Image: archivioprototipi.it

Love affairs can be fickle. Within the car industry, bed hopping is almost as natural as tightening nuts. The longevity of such associations is often a factor of money as much as talent, for matters of taste do not necessarily equate to success. As we have seen in a previous instalment, Volvo had given Fissore and Zagato short shrift, only to seek out one of their lesser-known rivals, Coggiola. Whether Gothenburg had been influenced by the carrozzerias’s previous Exemplar concept is unknown, but more likely it was their work with Trollhattan natives, Saab[1].

Unveiled at the 1971 Paris auto salon, the Volvo ESC, also known as the Viking was a fully engineered concept. Described as ‘the successor to the 1800′, a sobriquet that may have been wide of the mark, even if the original Pelle Petterson design was by then widely considered something of an obsolete Viking itself. Something of a show pony, Coggiola worked expressly on the bodywork and interior, leaving the oily bits untouched.

With a styling theme broadly similar to that of the GM-based Exemplar, Coggiola was asked to Continue reading “Viking Italianate”

Tre Kroner

Dirty Great Volvos: Part one – which deals with a mid-seventies international affair.

Volvo-Bertone 262C. (c) Volvo Cars

When Henry Ford II came to town, he got noticed. And when he showed up in Sweden with his entourage of executives to have a look-see at how they made cars in Gothenburg, he, along with his Yankee-Iron cavalcade, caused quite a stir, enough to inspire a new Volvo.

The Mk4 Lincoln Continental coupé was Henry’s weapon of choice – with that low roof, C-pillars you could Continue reading “Tre Kroner”

Something Wicked This Way Comes

Quiet and unassuming by day, the 262C saw the distinctly suburban 200-Series loosen its tie and show a slightly darker side to its personality.

Image: boitierouge

Loved by owners, derided by the UK motoring press, the 200-series Volvo seemed even by mid-Seventies standards, something of an anachronism. Its upright and uncompromising appearance made few concessions to fashion, majoring on values of practicality, durability, comfort and occupant safety. Not that this prevented it from becoming a firm favourite and the model that Continue reading “Something Wicked This Way Comes”

Volvo Museum, Part 2

Recently we had a look at the concept cars on display at the Volvo museum in Gothenburg, Sweden. Now it’s time to investigate some of the production vehicles.

1977 Volvo 262
1977 Volvo 262

The first few rooms of the museum represent the early years of Volvo which don’t interest me that much. Thus I didn’t take any photos at all. I wanted to get to the 70s cars from where my interest in Volvo takes off. That means my interest begins at the 262 stand. This one (above) glows resplendently in a very late 70s gold metallic paint. That it was designed and built by Bertone is well-known. This one does Continue reading “Volvo Museum, Part 2”