In the middle of a piece of automotive copy the Lump is often found: the engine performance figures. I really don’t care for it much and it’s time it retired.
Typically the worst case is when a model is revised to be even more “ultimate”. As your eyes wander across the lines you stumble across it like a hiker in a mire: “The unit develops 178 bhp, up 23 bhp from before, at 6500 rpm, 450 lower than the outgoing model, and produces 194 lb fb of torque, 23 lb ft extra”. I find this incredibly unpalatable.
It’s a line requiring a good edit and some interpretation to Continue reading “The Lump”