Half a century ago, there was still a place in the European car market for large saloons from mainstream automakers. These typically offered excellent value for money by being more spacious and better equipped than similarly priced cars from what are now referred to as premium marques. BMW and Mercedes-Benz(1) in particular facilitated their would-be competitors by offering entry-level specifications that included all the features and comforts of a mediaeval prison cell. Air-conditioning, alloy wheels and even a radio were all expensive options. What you got was finely engineered, certainly, but there was little or nothing to Continue reading “Excellent, but still not Good Enough”
Down but far from out, Bitter once again looked in Opel’s direction; the Diplomat having run its course, giving way to the Senator in 1978. Following two years planning and hefty external investment, the SC model was brought forth on the Senator platform. Assisting Bitter with production design were Opel stylists, Henry Haga and George Gallion; Bitter also enlisting Michelotti to assist with body detailing, while Pininfarina undertook wind tunnel tests. Quite what those at Cambiano made of the SC is unknown, especially considering this new upstart’s rather similar lines to Mr. Fioravanti’s contemporary Ferrari 365/400.
Initially offered with a 3 litre in-line six cylinder engine producing practically equal power and torque (180/182) the SC was treated to some tuning in 1983 by Mantzel who enlarged the GM unit to 3.9 litres and 210bhp. A no-cost option three speed automatic from GM was the preferred gearbox with a Getrag five speed manual only taken up by around forty customers. Top speeds approached 140 mph from the larger capacity engine.
Bitter had set up a new enterprise Bitter-Italia; and with the Baur build contract for the CD now ceased, Turin based OCRA was employed in their stead. Subcontracted to Continue reading “Best Bitter (2)”
Recently we had a lengthy debate about the best car in the world and the E34 BMW didn’t get much of a look in.
You’d imagine this car which is one of the natural competitors for the E-class might have had a few boosters. It’s a well-rounded machine, comes in a lot of flavours and is not known for its fragility. Well, here in the Ashtrays department of DTW we don’t Continue reading “Ashtrays: E34 BMW 5-series”
A year which appeared to consist of little but tit-for-tat nuclear weapons tests by opposing cold war powers, that uniquely played host to three different Catholic pontiffs, where the Red Brigades kidnapped and murdered former Italian Prime Minister, Aldo Moro, and where Spain finally renounced the last vestiges of dictatorship by declaring a democracy, 1978 experienced its share of geopolitical turmoil.
Distraction was the order of business, with cinema-goers enjoying the top-grossing musical, Grease, while the music charts remained dominated by disco’s glitterball. The Bee Gees’ soundtrack to 1977’s Saturday Night Fever held the number spot in the American billboard chart for a death-gripping 21 weeks, with Night Fever the year’s top-selling single. In the UK, it was German (open inverted commas) recording artists (close inverted commas) Boney M, with Rivers of Babylon, which kidnapped the affections of the mainstream UK record buying public.
That’s the tabloid-style scare headline for this topic. The sensible, broadsheet-style headline would be “Fleet buyers to dominate in car market”.
According to Automotive News (who posted this story on Saturday, Jan 10th – do they never rest?) Renault are to bank on fleet sales as the proportion of private customers decreases relative to corporate ones: “Renault hopes its new Espace will appeal to business customers as family buyers increasingly shun minivans”. Furthermore, AN reports that “Jamel Taganza, an analyst for Inovev, said fleet customers now represent the majority of potential buyers of midsize vehicles in Europe: ‘With the exception of Italy, the shift to fleet sales is a European-wide trend,’ he said”. Continue reading “The Private Buyer Is Dying Off [Exclamation Point]”