Along Came a Spider

In 1978, Pininfarina made one final pitch to gain Jaguar’s business. It didn’t succeed, but did it precipitate another, more tangled narrative web?

(c) car-revs-daily

By around 1976 the automotive world had broadly coalesced around the belief that Jaguar’s XJ-S was, in stylistic terms a rather poor show from a carmaker renowned for being the business of beauty. It didn’t really matter that this particular set of shared assumptions had largely been formed by a UK and US press corps who had whipped themselves into a frenzy on the false premise that Jaguar would reprise the E-Type’s impact and ambition and by consequence required a scapegoat when reality proved somewhat different.

Blaming Jaguar was perhaps cathartic and while some argued the carmaker might have controlled the narrative a little better in the run up to the XJ-S’ announcement, in reality, the embattled residents of Browns Lane couldn’t Continue reading “Along Came a Spider”

A Concept for Sunday: 1978 Pininfarina Ecos

In 1978, Fiat and Pininfarina displayed both their environmental credentials alongside the Ecos styling study. Twenty years later, were its themes reprised for of all things, an SUV?

Pininfarina / Fiat Ecos. Image credit: classic car catalogue

As we’re fond of pointing out round here, the storied Italian design houses were not exactly above rehashing and repurposing design concepts for rival clients should the need arise (And it frequently did). After all, there are only so many ideas out there at a given time and if the intended client isn’t biting, why not Continue reading “A Concept for Sunday: 1978 Pininfarina Ecos”

Mercedes’ Movable Feast

Mercedes-Benz gets aero on everyone’s ass at Frankfurt.

Mercedes Concept IAA. Image via gizmag
Mercedes Concept IAA. Image: gizmag

While this week’s Frankfurt show-stopping Porsche Mission E concept appears to offer a vision of the future where (Porsche) drivers are offered the very latest propulsive technology wrapped up in a reassuringly familiar (if nicely proportioned) package, Mercedes-Benz have taken a sharply divergent approach; Daimler’s brave new world being a starker affair altogether. Continue reading “Mercedes’ Movable Feast”

Theme : Aerodynamics – 1995 Oldsmobile Aurora

In 1995 Oldsmobile presented their Aurora, a car that was originally intended as a two-door coupe to replace the Toronado.

1995 Oldsmobile Aurora
1995 Oldsmobile Aurora

The origins of the Aurora go back to a 1989 concept car known as the Tube Car, one of Oldsmobile’s numerous designs inspired by aerodynamics. Much of the feeling of the Tube car is retained though the very straight sills are far from an aerodynamic ideal. The role of the Aurora was to help alter customers’ perceptions of the brand as being staid and rather dull and to distinguish it from the upper middle class styling that Buick had made its own. Despite the aerodynamic appearance, the Aurora’s cD was only 0.32, by some margin worse than Audi’s less obviously rounded 100 of 1982 which had a cD of 0.30.  Continue reading “Theme : Aerodynamics – 1995 Oldsmobile Aurora”