In 1974, Ford at last gave serious consideration to a Transit replacement, instigating “Project Triton” by employing a French consultancy to produce studies for a new van to go on sale towards the end of the decade. The timing was inauspicious, in the midst of a global oil crisis and industrial and political turmoil in the UK.
Within the narrower confines of Ford of Britain, development of the strategically important Cargo medium sized truck range was running behind programme and over budget. Integration of the German and British operations was proceeding rapidly with priority for all resources going to the Fiesta supermini, the most expensive project in the history of the Ford Motor Company.
British localities often have words unknown to their neighbours; breadcake, tea cake and bap(1) can be all the same thing – or not depending where one lives. But taken collectively, it is always the bottom line that receives the most emphasis – how much? With travel restrictions now lifted, thoughts turn to holidays; dreams of the coast, sandy shores, alfresco dining and catching a crest with your board should you Continue reading “What Price the Surf?”
The vehicle here could be said to chime with our monthly theme, passengers. Further, the vehicle itself is a place to stay when you get to your destination.
I notice that none of the Transporters that I ever see are well-cared for in a cosmetic sense. Rust is always there somewhere. The passenger saloon with its fold down tables and simple bench seats are almost always littered with debris. I don’t imagine that the owners’ home is similarly strewn with discarded items such as cables, cartons, items of clothes or old boots. Why the difference?