A Song For Erika

‘Simple is efficient’ the adline stated. But Ford’s 1980 Escort really was all about design. 

1980 Ford Escort Ghia. (c) curbsideclassic

Throughout the 1970s, the Ford Motor Company’s European satellite produced cars that were precisely what large swathes of the market not only wanted, but actively aspired to. This highly lucrative recipe was a combination of tried and trusted conventional engineering, slick marketing, a gimlet-eyed focus on product strategy and well judged, contemporary style.

First introduced in 1968, the big-selling Escort model was successfully rebodied in 1975. However, by the latter part of the decade, it had fallen behind, stylistically, but particularly on the technical side. With most of Ford’s rivals moving inexorably towards the front-wheel drive, hatchback layout, the blue oval needed to Continue reading “A Song For Erika”

Something Rotten in Denmark: 1991 Fiat Tipo 1.4 ie

Is this 1991 Tipo suspiciously underpriced?

1991 Fiat Tipo 1.4 ie
1991 Fiat Tipo 1.4 ie

It seems like only a bit of while ago that Fiat were offering the Tipo Mk1 (1988 to 1995). It is however, actually a really long time ago indeed. This car is actually quite old though it seems not to look it, to my eyes at least. When Fiat first offered the Tipo they made something of a big deal about the galvanization and general rust protection. Continue reading “Something Rotten in Denmark: 1991 Fiat Tipo 1.4 ie”