Sierra Shock (Part Three)

The Sierra’s troubles mount, forcing a radical rethink.

Sierra XR4i. Image: definitely motoring

In the run up to the Sierra’s launch in September 1982, the external design had been previewed with the Probe concept, aimed at lessening the shock of the new. However, few observers believed Ford would put anything so radical into series production, a perception the automotive and general press did little to discourage. When Sierra arrived in the showrooms however, the stunned disbelief was palpable.

Additionally, there remained large stockpiles of unsold Cortinas, which required significant discounting to clear. This gave wavering customers an opt-out, which many gratefully accepted, delighted by the opportunity to Continue reading “Sierra Shock (Part Three)”