Three’s Company (Part Two)

We recall the Talbot-Matra Murena, successor to the successful Matra-Simca Bagheera, and chart Matra’s departure from the automotive business.

1981 Talbot-Matra Murena. Image: secret-classics.com

1978 saw the departure from Europe of Chrysler, the US automotive giant that was in considerable financial distress at that time. It offloaded its European assets (and very considerable debts) to the PSA Group(1) for a nominal US $1. In the preceding years, Chrysler had replaced the individual European marque names it had acquired with its own, which meant that PSA now had to find a new name for its acquisition.

It might have resurrected the recently deceased Simca and/or Hillman names but chose instead to dig deeper into its past and found Talbot. This marque name, which had been retired in 1958, had the advantage of being perceived as British in the UK and French in continental Europe, and so was revived in August 1979.

In its last year of production, the Matra-Simca Bagheera was rebranded Talbot-Matra. A replacement was in the final stages of development under the project code numbers M551 and M552(2) and would Continue reading “Three’s Company (Part Two)”

It’s Not V, It’s U

The Bagheera’s highly unusual twin.

In the early 1970s Automobiles Matra enjoyed popularity as a manufacturer of relatively inexpensive light sportscars such as the Djet, 530 and Bagheera. The French firm’s racing arm – Equipe Matra Sports, founded in 1965 – likewise had swiftly built up an impressive palmares in motorsports. Matra won the 1969 Formula One Championship with the MS80 driven by Jackie Stewart and with the MS670 emerged the overall victor at the gruelling 24h Le Mans endurance race three years in a row starting in 1972.

These impressive results stimulated Matra to Continue reading “It’s Not V, It’s U”