Breakthrough (Part One)

Forty years ago, BMW launched a car that would help to propel the company into the automotive stratosphere.

Image: pocketrocketsales.co.uk

Automotive historians often identify two models as seminal in the history of the storied Bavarian automaker. The first is the BMW 700, a modest car that quite literally saved the company from bankruptcy after it plunged to a huge DM 15 million loss in 1959, mainly thanks to its misadventure with the beautiful but financially ruinous 507 roadster.

Launched in the same year, the 700 was a small rear-engined model available in two-door saloon, coupĂ© and convertible variants. Styled by Giovanni Michelotti, it was an attractive and contemporary looking car that was well received and sold strongly from the off, bringing desperately needed income and stability to the company. The 700’s success encouraged the Quandt family to Continue reading “Breakthrough (Part One)”