Icing the Cherry

50 years old this year, the Datsun 100A takes a bow.

(c) zonedatsun.fr

Here on the pages of Driven to Write, we have spent a good deal of the recent past discussing aspects of the Toyota marque and its associated brands. Not so however with regard to its once great rival and commercial antagonist, Nissan.

Upon its introduction to European (and US) shores, Nissan cars were sold under the Datsun brand name, for reasons which aren’t entirely clear, but probably pertain to marketing considerations. For Datsun, then an almost entirely unknown brand, their breakthrough motor car arrived in the envelope of the 100A Cherry, a compact front-wheel-drive supermini.

It’s probably fair to Continue reading “Icing the Cherry”

Driven to Write’s Top Fifty Countdown: Number 7a

What is about the 1982 Cherry that continues to captivate? The virtually unique N12 Datsun Cherry conforms fully to Nissan´s forward-thinking approach to car design. This ties for seventh place with tomorrow’s 7b.

Captivation: 1982 Datsun Cherry
Captivation: 1982 Datsun Cherry

The 1982 Datsun Cherry (N12) carried on the success of the 1970-1977 version which helped establish Datsun’s presence in Western Europe. In particular it was able to capitalise on the appallingly designed and badly made products being offered in the United Kingdom, a situation that persisted until BLMC’s last fragments were closed. Datsun discovered that Continue reading “Driven to Write’s Top Fifty Countdown: Number 7a”