Vetiver And Almond, Bergamot And Cinnamon

Ford has announced another turnaround plan. Five thousand jobs to go in Germany, others in the United Kingdom.

Hello, you! Source: Ford, Germany.

The news is reported here and here and, of course, here. “Some of the losses in Germany come from ending production of the C-Max minivan, one of the products Ford will stop making as it reduces its portfolio to more profitable models,” said the FT**.

Why are Ford hacking at the payrolls? Ford’s market share has declined roughly two percentage points of the EU market, from a little over 8% to just under six. That’s actually quite bad because it represents a 25 % drop in absolute terms. Only the fact the market grew a bit overall mitigates that decline.

Commercial vans represent perhaps one bright spot and Ford plans to Continue reading “Vetiver And Almond, Bergamot And Cinnamon”

Can’t, and Will Anyway

After sighting a few dark and tatty examples I saw this conveniently clean and pale W-201 yesterday. Where’s quality hiding?

Mercedes-Benz 190 E 2.6 and boring Danish architecture

I asked this of a BMW 3-series (E-30) recently. Both came out the same year, 1982 (as did the Ford Sierra). So, presumably the cars gestated at the same time and without a large likelihood of designers and clay modellers migrating between studios. First let’s take a close look to find Ms. Quality… Continue reading “Can’t, and Will Anyway”

Sierra Shock – Ford’s Aero Banana Skin

Ford’s shapely Cortina replacement proved to be less aerodynamically accomplished than its slippery wrapping suggested. 

Image credit: (c) complexmania

Sierra was intended to mark a fresh direction for the Blue Oval. The brainchild of Robert Lutz, Ford’s Eurocentric Director of operations, it was designed to take on the upper-middle class European marques in sophistication and appeal. Lutz wanted a more dynamic, technological image, especially in Germany, where the ancient Cortina and Taunus’ models were viewed as throwbacks. Continue reading “Sierra Shock – Ford’s Aero Banana Skin”