Hunter gatherers only had to find and fend for their food supplies. They didn’t have to circumnavigate the darker reaches of the supermarket car park, seeking out the lesser used spaces away from those inclined to fling open car doors. But silver linings to clouds, those outlying regions often contain spaces filled by esoteric choices and, mercifully bereft of those sporting or cross derived.
One such regular being a dove grey Hyundai Lantra of 1995 vintage. Only ever seen in the darker reaches of the underground car park, this second generation Korean rather blends into the concrete gloom. It was obvious that space was taken but a closer examination proved necessary in order to Continue reading “Supermarket Sweep”
Half a century ago, South Korea’s auto industry was in its infancy. We recall its inauspicious start and chart its early progress.
With global sales(1) in 2020 of 6.52 million vehicles, Hyundai Motor is the world’s third largest auto manufacturer, behind Volkswagen Group with 9.31 million and Toyota with 8.90 million sales. Hyundai, which includes the Kia marque, overtook General Motors in 2019 and continues to move ahead of the troubled US giant, suffering less of a reversal in the Covid-affected 2020 market than either it or the two market leaders.
Fifty years ago, things were somewhat different. Hyundai was building just one Ford passenger car model under licence, while Kia was confined to building Mazda light commercial vehicles. Both manufacturers shared an ambition to Continue reading “Small Beginnings”