The idea of a seven-seater Jeep model to compete with vehicles such as the 2002 Volvo XC90, 2002 Ford Explorer and 2004 Land-Rover Discovery 3 was a sound one. The execution, however, was disappointingly poor.
The 2002 Volvo XC90 brought the benefit of viable accommodation for seven adults in a sophisticated large SUV. Other similar SUVs, like the 1999 BMW X5, were either strict five-seat vehicles or, like the 1998 Series 2 Land-Rover Discovery, had third-row seats that were only really suitable for children, or for adult passengers to Continue reading “Missing the Marque: 2005 Jeep Commander”
The author recalls his experience of the Jeep Cherokee XJ, an impulse and irrational purchase that turned out rather well.
My partner and I had the use of a Land-Rover Discovery as my perk company car for three years until 1999. It was a thoroughly useful device and we missed it after it went back, especially as our other vehicle was a 1997 Mercedes-Benz SLK 230K convertible, by no means the most practical (or reliable) of cars.
Although not as instantly recognisable as the Wrangler, the 1983 Jeep Cherokee was a well-conceived and thoroughly engineered vehicle that served its maker well over three decades.
Genericization is a rather ugly word, but it describes a phenomenon whereby a market-leading proprietary brand name becomes so dominant that it is used to describe a generic product. It can be a double-edged sword for manufacturers. On one hand, it recognises their market leadership but, conversely, it can lead to the loss of valuable trademark protection.