Missing the Marque: 2005 Jeep Commander

The idea of a seven-seater Jeep model to compete with vehicles such as the 2002 Volvo XC90, 2002 Ford Explorer and 2004 Land-Rover Discovery 3 was a sound one. The execution, however, was disappointingly poor.

2005 Jeep Commander. Image: thecarconnection.com

The 2002 Volvo XC90 brought the benefit of viable accommodation for seven adults in a sophisticated large SUV. Other similar SUVs, like the 1999 BMW X5, were either strict five-seat vehicles or, like the 1998 Series 2 Land-Rover Discovery, had third-row seats that were only really suitable for children, or for adult passengers to Continue reading “Missing the Marque: 2005 Jeep Commander”

Owning and Driving a 1998 Jeep Cherokee XJ

The author recalls his experience of the Jeep Cherokee XJ, an impulse and irrational purchase that turned out rather well.

Not ours, but identical, 1998 Jeep Cherokee Sport (c) rnrautoblog.com

My partner and I had the use of a Land-Rover Discovery as my perk company car for three years until 1999. It was a thoroughly useful device and we missed it after it went back, especially as our other vehicle was a 1997 Mercedes-Benz SLK 230K convertible, by no means the most practical (or reliable) of cars.

We decided to look for a second-hand SUV but, fearing the Discovery’s reputation for unreliability(1), we chose to Continue reading “Owning and Driving a 1998 Jeep Cherokee XJ”

Modest Hero

Although not as instantly recognisable as the Wrangler, the 1983 Jeep Cherokee was a well-conceived and thoroughly engineered vehicle that served its maker well over three decades.

1985 Jeep Cherokee Limited (c) hemmings.com

Genericization is a rather ugly word, but it describes a phenomenon whereby a market-leading proprietary brand name becomes so dominant that it is used to describe a generic product. It can be a double-edged sword for manufacturers. On one hand, it recognises their market leadership but, conversely, it can lead to the loss of valuable trademark protection.

Cellophane, escalator, zipper and aspirin are all examples of formerly trademarked proprietary names that Continue reading “Modest Hero”