Missing the Marque: 2005 Jeep Commander

The idea of a seven-seater Jeep model to compete with vehicles such as the 2002 Volvo XC90, 2002 Ford Explorer and 2004 Land-Rover Discovery 3 was a sound one. The execution, however, was disappointingly poor.

2005 Jeep Commander. Image: thecarconnection.com

The 2002 Volvo XC90 brought the benefit of viable accommodation for seven adults in a sophisticated large SUV. Other similar SUVs, like the 1999 BMW X5, were either strict five-seat vehicles or, like the 1998 Series 2 Land-Rover Discovery, had third-row seats that were only really suitable for children, or for adult passengers to Continue reading “Missing the Marque: 2005 Jeep Commander”

Modest Hero

Although not as instantly recognisable as the Wrangler, the 1983 Jeep Cherokee was a well-conceived and thoroughly engineered vehicle that served its maker well over three decades.

1985 Jeep Cherokee Limited (c) hemmings.com

Genericization is a rather ugly word, but it describes a phenomenon whereby a market-leading proprietary brand name becomes so dominant that it is used to describe a generic product. It can be a double-edged sword for manufacturers. On one hand, it recognises their market leadership but, conversely, it can lead to the loss of valuable trademark protection.

Cellophane, escalator, zipper and aspirin are all examples of formerly trademarked proprietary names that Continue reading “Modest Hero”