Truly one of the great and lovely names in the back catalogues of car history: Electra.

General Motors has produced some very charming cars and they have also been incredibly bad custodians of their brand equity. Here is an example of a great name on a good car, relics of an abandoned market and an abandoned badge. More than 30 years after it ceased production, the Electra name still casts bright-blue light, and it made my afternoon when I saw this one while I was about to Continue reading “Savannah Postcard (3)”