Collaborative Applause Part Two

The applause falls short.

1986 Rover 800. Image: cargurus

Honda’s Legend was brought to market late in 1985, stealing some of ARG’s thunder. Mark Snowdon, Managing Director of Product Development countered this move with an acceptance that Honda were a little faster to button everything up; “late stage modifications, we have a wider model range and we have different ways of launching cars to our Japanese colleagues.” A foil which did little to mask his chagrin. One of those late stage modifications being the M16 engines, which were not fully ready. 800s at launch instead making do with the Honda 2.5 litre engine. The M16 became available later in the year.

Neither car had been a secret. No camouflage wraps or exclusive spy shots in the mid-80’s. Five (or so) long years had passed from Sked’s reconnoitre in Frankfurt to British launch date (10th July 1986), two days after the company rebranded to Rover Group PLC. Whatever their name, the current financial and political situation was far from rosy. Sales were up but losses remained huge, in the tens of millions.

One contributory factor must be the 800’s launch package; Rover paid return airfare where Swiss roads were subjected to a 3,500 complement of journalists, Chief Constables and fleet managers (and wives supposedly) for a weekend jolly. Northumberland was similarly invaded by British MPs and hundreds more foreign journalists, all eager to Continue reading “Collaborative Applause Part Two”

Collaborative Applause – Part One

Rover’s baked Alaska.

1986 Rover 800. Image: rover-club.fr

Pity the poor car designer forty years hence. A CAD drove a Jaguar. Engines powered cars, not searches, whilst rivals were (almost) willing to explain their plans. Such was the case when BL chief designer, Gordon Sked moseyed through the 1981 Frankfurt motor show – to gain an understanding of what the opposition were up to.

Realising curves, swoops and sophisticated electronics had become de rigueur, he reported to his Canley masters that BL had to change tack if they wanted to Continue reading “Collaborative Applause – Part One”

Jury-Rigged?

The 1987 ECOTY winner was something of a DTW stalwart. Even more so however was the fifth placed entrant, one championed by longtime panellist and judge, L.J.K. Setright. 

1987 winner. Image credit: (c) wheelsage

Since its inception in 1964, the European Car of the Year has been an annual award, adjudicated by a panel of leading European motoring journalists. Its stated aim has been to acclaim the most outstanding new car to go on sale within the 12 months preceding the adjudication.

The ECOTY jury currently consists of 60 members, representing 23 European countries. National representation is based on the size and significance of the country’s car market. France, Germany, Great Britain, Italy and Spain each Continue reading “Jury-Rigged?”

Plentiful Phlogiston, an Ample Ether and a Strong Vital Force

Saloon or hatchback? Which is it? Why?

We are not interested in the front of this car: iMDB.org

From 1972 to 1984 the VW sold the Passat with the option of a 5-door as well as 2-door and five doors. Today it’s only sold as a saloon and estate. The Citroen XM came as a five-door hatchback and as a fabulously useful estate. Its predecessors and successors could only be had as saloons or estates.

All generations of the Seat Toledo, barring one have been hatchbacks. For 1999, the second generation Toledo astounded the world with its saloon format (except in Britain where it was a hatchback**). By 2004 the status quo ante resumed and remains so.

In the 1970s quite a few manufacturers experimented with the 5-door format but reverted by the early 80s. We know this. Don’t Continue reading “Plentiful Phlogiston, an Ample Ether and a Strong Vital Force”

Stolen Thunder – 1986 Rover CCV Concept

Intended to signpost the crucial 800 saloon, Rover’s CCV concept could be said to have eclipsed it entirely.

1986 Rover CCV concept. Image: arrse.com
1986 Rover CCV concept. Image: arrse.com

Why Austin Rover chose to display CCV at the Turin motor show a matter of weeks before the launch of their highly anticipated Rover 800 saloon seems a curious one in retrospect. For although it gained them a good deal of column inches and the approbation of the design community, it also ramped up anticipation for the new saloon model – which was dashed slightly when the 800 was revealed later that year. Continue reading “Stolen Thunder – 1986 Rover CCV Concept”