The Sierra’s troubles mount, forcing a radical rethink.
In the run up to the Sierra’s launch in September 1982, the external design had been previewed with the Probe concept, aimed at lessening the shock of the new. However, few observers believed Ford would put anything so radical into series production, a perception the automotive and general press did little to discourage. When Sierra arrived in the showrooms however, the stunned disbelief was palpable.
Additionally, there remained large stockpiles of unsold Cortinas, which required significant discounting to clear. This gave wavering customers an opt-out, which many gratefully accepted, delighted by the opportunity to Continue reading “Sierra Shock (Part Three)”
Today DTW features a car that was given a new lease of life with an extensive and highly effective makeover.
Ford regularly plays fast and loose with its mark numbers, often applying them to even quite modest facelifts of the outgoing model. However, in the case of the Sierra, the Mk2 designation was well deserved.
Ford launched the original Sierra in 1982 as a replacement for the conventional and conservative Cortina Mk5. The new model was a rear-wheel-drive car like its predecessor, but the aero body was dramatically different, with a hatchback instead of a conventional boot.