Before the revolution came this final flowering of traditional BMW expression. It’s possible they never quite surpassed it.
As BMW themselves fondly state, the Three-Series represents the beating heart of the Bayerische Motoren Werke brand, and as such, they have (until comparatively recently at least) managed its evolution with some caution and no little care. Certainly throughout its earlier iterations, it remained a conceptually faithful evolution of the ur-Dreier, the epochal 02-Series, which the E21 Three supplanted some 42 years ago. Continue reading “Conservative Values”
Legend has it that Lexus’ engineers explicitly used the 1991 BMW E-36 version of the 3 series as a benchmark for their 1999 IS200, right down to giving it rear wheel drive and a straight six engine.
By the time the IS200 came out, the E46 had replaced the E36. The benchmark that Lexus had chosen was obsolete. At this point BMW had settled on a slow detachment from its roots as a “hard as nails” small sports saloon and was well on the way to becoming, in ordinary trim versions, a Munich Mondeo, though to be fair, that’s unfair to Ford’s Mondeo of the same period. As I see it, the car Lexus benchmarked was already Continue reading “Theme: Benchmarks – The Moving Goalpost”