When Ford began work on what would become the Bobcat programme in 1969, the small car market had not wholly coalesced around a single format. Even amid the developed nations of Europe, there was no real clarity, although there were vehicles in development, not least in France and Italy which would before long help change that.
The previous year, Ford of Europe had introduced the conventional rear-wheel-drive Escort as its entry level offering, a car which built upon the success of the UK-developed Anglia, offering similar virtues in a more updated, slightly larger, more refined package. However, apart from one or two high-tax markets, the Escort had moved above the Anglia’s one-litre entry point.
Escort’s (slight) shift upmarket was a wholly logical strategic decision at the time, one entirely in keeping with the blue oval’s growth plans. Customers were more affluent and had become more discerning and anyway, Ford did not Continue reading “The Circus is Leaving Town”