Hercules’ Celestial Steed

A new star over Japan. 

Image: the author

Founded by Yataro Iwasaki in 1870, what was then named Mitsubishi Shokai would eventually grow into one of the largest and most diverse companies in Asia. Shipbuilding was the company’s initial field of business but, as time went by, diversification took place into activities such as mining of coal and precious metals, insurance, banking, aircraft production, real estate and, of course, automobiles.

The name Mitsubishi is made up of two words: ‘Mitsu’ meaning three in Japanese, and ‘Hishi’ which is a species of water chestnut. When these two words are combined, the ‘h’ of hishi is pronounced in Japanese as a ‘b’, hence Mitsubishi. The logo of the company was chosen by Yataro Iwasaki himself and combined the triple crest of the coat of arms belonging to the Tosa clan, Iwasaki’s ruler and employer before the Meiji restoration(1), and the Iwasaki family sign, which was three stacked diamond shapes. Continue reading “Hercules’ Celestial Steed”

Unforgetting: 1989 Mitsubishi Galant 4wd 4ws

Obviously I haven’t forgotten it. But nearly everyone else has.

1989 Mitsubishi Galant 4wd 4ws
1989 Mitsubishi Galant 4wd 4ws

Around the late 80s the Japanese car industry had a thing about technology. An arms race between Honda, Toyota and Nissan had the firms vying to outdo one another in the levels of fiendish ingenuity they could tempt customers with. An economic boom drove this boom in engineering silliness. Whereas in Europe and the US the late 80s economic expansion meant more cubic capacity, the Japanese tended to focus on all the other areas of the car. It led to some wonderful creations, hopeful monsters like this all-wheel drive Mitsubishi saloon.  Continue reading “Unforgetting: 1989 Mitsubishi Galant 4wd 4ws”