The Volvo Bertone 780 coupé was dying. When North American dealers were given one to sell, it could sit idling for months as most customers were looking for wagons or heading to rival badges with bigger engines – not choosing an unorthodox coupé, however intriguing. Lead times also proved challenging. A customer could be made waiting twelve months to Continue reading “Dirty Great Volvos – One Last Dash”
The success of the Bertone and Volvo partnership bred goodwill, long term relationships being established between manufacturer and carrozzeria, which maintained their longevity, thirty-plus years from their labours – enough to tip the scales in favour of a second attempt.
Once the final 262C had trundled off the forecourt early in 1981, the new project coupé was planned under the P202 code number. Lengthy concept briefings took place in both countries over a period of three years, the Torinese producing some typically flamboyant early renders.
Imagine the reaction. Nuccio Bertone himself being informed the initial drawings were “too aggressive.” Paolo Caccamo, Bertone chairman states, “Three designs were drawn. One too similar to the 760, one too sporting, the final of the scissor designs a compromise that both parties were happy with. It may not be innovative but it is elegant.” A further development saw the Italians Continue reading “Light Fogging”
Car Design News has this interesting snippet, to the effect that Giugiario is thinking of buying the Bertone styling house.
“But why would they use the Bertone name? There are a number of reasons, some more practical than others. Firstly the Bertone name, despite falling from grace before its eventual closure last year, is still widely known and synonymous with some of the most fantastic cars in history, some of which were designed by Giorgetto Giugiaro himself during his time at the company from 1960 to 1965. This gives it the immediate advantage of its heritage,” writes Car Design News. Continue reading “Car Design Gossip”