Ô souverain, ô juge, ô père

The President will see you now.

Nissan President. Image: Topspeed

Having originally been known as the Kwaishinsha Motorcar Works and later by the acronym, DAT[1], the Nissan Motor Company has traded under its latterday identity since 1933. Introduced into Western markets under the Datsun nameplate; from 1981, this by then well-established brand name would no longer feature on the carmaker’s products.[2]

The fact that Nissan chose to make this sweeping change in spite of the sales success enjoyed by brand-Datsun across global markets can be viewed two ways; an attempt to create a unified, instantly recognisable brand name, à la Toyota, or alternatively, to allow the carmaker to Continue reading “Ô souverain, ô juge, ô père”

Japanese Limousine of the Day: Nissan President

From 1990 to 2002 this car represented the very best Nissan could be.

1990-2002 Nissan President
1990-2002 Nissan President

It’s the President. Like the Toyota Century the styling is very formal indeed. It has overtones of Jaguar XJ-40 and Chevrolet Caprice all fused in that unique way the Japanese have of synthesising. Since this version the President has lost its way and is now a variant of something also sold as an Infiniti. Continue reading “Japanese Limousine of the Day: Nissan President”