The 1990 E31 shown here is an example of what was up to then a rare bird in the BMW cage.
The E31, also known as the 8 Series, embodied everything BMW knew about making cars. Oddly, it didn’t really move many people, didn’t change the gameplay or influence anyone much. What it did do was to exist as an example of excess everything. It also trotted in a race in which the public had lost interest, the race to make the fastest, most technically accomplished production road car in the world. As it happened, BMW won that contest, zooming over the finish line ahead of the competition(1).
Mercedes-Benz would never build another car like the 1991 W140 S-Class.
European automotive industry watchers, motoring journalists and the public were amazed that Mercedes-Benz could launch such a large and profligate flagship in the teeth of an economic recession and growing environmental concerns. Journalists’ preconceptions and reservations about the size of the W140 were, however, seriously challenged when they drove the new S-Class. While they had expected that it would be beautifully built from the highest quality materials and would Continue reading “Der Zenit (Part Two)”
The 1991 W140 S-Class was a technological tour de force, and possibly the finest car Mercedes-Benz ever made. Its arrival was also painfully mistimed. We remember the Uber-Benz on the thirtieth anniversary of its launch.
The arrival of a new Mercedes-Benz S-Class was always a seminal event for the automotive industry. It often heralded the introduction of new technology and safety features that would subsequently be adopted by other Mercedes-Benz models and, eventually, by its lesser competitors.
The 1959 W111 predecessor to the S-Class was the first car to feature a rigid passenger safety cell with front and rear crumple zones, to slow the deceleration that occurs in a high-speed impact and dissipate the kinetic energy released(1). In 1978, the W116 S-Class was the first car in the world to Continue reading “Der Zenit (Part One)”
We wonder if the 1991 Mercedes-Benz W140 might have fared better, both in stylistic terms and in the market, if Bruno Sacco had been allowed to realise his original vision for the car.
One of the surprising nuggets I uncovered in my research on the W140 was that Bruno Sacco, Mercedes-Benz’s highly talented but modest and self-effacing Head of Styling, was an admirer of the Jaguar XJ saloon. Sacco very much liked its low and sleek lines. His original concept for a replacement for the W126 S-Class was a Germanic interpretation of that car. Unfortunately, his vision was corrupted by demands that the cabin should have generous headroom, even for two 190cm (6’3”) adults sitting one behind the other. This resulted in what most would adjudge to be an excessively tall glasshouse, making the car more suitable for monarchs and dictators on parade than fast and discreet point-to-point travel by captains of industry.