Betting the Farm – and Winning

The investment programme behind the 1991 Volvo 850 was the most important in the Swedish automaker’s history. Not only did it deliver an excellent car, it had a fundamental impact on the company’s future direction.

1997 Volvo 850 Estate (c) autocar.co.uk

Despite its conservative appearance, which looked like a scaled-down and smoothed off 940, the 1991 Volvo 850 was the fruit of the Swedish manufacturer’s largest and most expensive ever investment in new models, so it needed to be good.

It was not, however, Volvo’s first foray into front-wheel-drive. That honour rests rather heavily on the 400 Series. First to launch was the 480 coupé in 1986, followed a year later by the 440 five-door hatchback and 460 four-door saloon. The 400 replaced the 300 Series, which Volvo had inherited as a largely completed design (the DAF 77) when it took over DAF’s car-making business in 1975.

The 400 was, to put it bluntly, not great. Continue reading “Betting the Farm – and Winning”