On my first morning, a Sunday, I crept out of my lodgings and strolled around the grid-system streets of old Savannah.
This postcard concerns what resembles an alternate-reality Ford Mondeo, the Mercury Mystique which Ford USA sold from 1995 to 2000. Why did it exist? It looks perhaps like a rejected Mondeo proposal. What it is, is evidence of increasing rationalisation of the global Ford product range. The Mondeo upon which Ford based the Mercury Mystique was intended to drag Ford’s mid-sized offering into the front-drive world where its main enemy, the GM Cavalier/Ascona, had been thriving for some time. Continue reading “Savannah Postcard (4)”
Concluding the story of the original Ford Mondeo and how it confounded the expectations of those who drove it.
The launch of a new Ford was always big news in the UK, so it fell to BBC Top Gear motoring journalist Jeremy Clarkson to pronounce upon the Mondeo. Clarkson tested the car in 1.8 litre manual four-door saloon form shortly after its launch in March 1993. He was underwhelmed by the car’s appearance but impressed by both the interior design and quality of finish.
The Ford Mondeo will soon be consigned to automotive history. Today we recall the 1993 original and how it confounded the expectations of those who drove it.
Ford recently surprised nobody(1) by announcing that the Mondeo will be discontinued without a direct replacement in March 2022. The D-segment saloon, hatchback and estate has fallen victim to a fatal cocktail of countervailing forces that reduced European sales to just 21,222(2) in 2020. This is a far cry from the model’s heyday in the 1990’s when annual sales exceeded 300,000 units. Its North American equivalent, the Fusion, was discontinued in July 2020.
The Mondeo was initially hit by the encroachment of smaller premium models, which could be had for similar monthly leasing payments to the mainstream Ford, thanks to their stronger residuals. Company car drivers and personal contract purchasers, who comprised the vast majority of Mondeo customers, were happy to Continue reading “Ford Rediscovers its Mojo (Part One)”
“Ford builds a Passat!” was a typical reaction when the Mondeo Mk3 was unveiled in October 2000. Beneath its conservative Germanic skin was a well-engineered, competent and capable car.
The 1993 Ford Mondeo Mk1 was a transformational car for its maker. Its predecessor, the Sierra, for all its futuristic aero looks, was resolutely conventional and exemplified Ford’s tradition of producing (no more than) adequately engineered and carefully costed cars that sold on showroom appeal, value for money and low running costs. If one wanted to Continue reading “Ford Builds A Passat”