Latin Escorts

Necessity makes for some strange bedfellows.

1994 VW Pointer. Inage: autorealidade.com.br

In July 1987, Volkswagen and Ford’s Brazilian and Argentinian divisions created a joint-venture company, AutoLatina. The ownership was split 51% to 49% in Volkswagen’s favour. Volkswagen would manage AutoLatina’s passenger car operation while Ford looked after the commercial vehicles business. Autolatina was established in an attempt to defend both companies’ market share in what was a distressed and shrinking market.

Rather than compete with each other directly, the joint venture would Continue reading “Latin Escorts”