The keys to the executive lounge are hard-won. Sometimes you’ve got to force your way in.
Editor’s note: This article was first published on DTW in November 2016.
The 1986 E32 BMW 7-Series may not have been as polarising a styling statement as its E65 descendant, but if anything, it was to prove a more significant car. Bayerische Motoren Werke’s “Here’s Johnny” moment; it represented a point where BMW took a metaphorical axe to the boardroom door and gave their Swabian rivals the fright of their lives. Its style also inspired an entire generation of BMW saloons, introducing the distinctive (and patented) L-shaped tail-lamp motif.
Up to that point, BMW’s success had pivoted around more compact offerings, their upscale models proving a more difficult sell against the eternal benchmark Sindelfingen flagship. The 1977 (E23) 7-Series marked the Bavarian carmaker’s first serious attempt to Continue reading “Benz Buster”