1994 Dodge Neon – Driven To Write

An American take on the small car.

Before the all-conquering SUV transformed the automotive landscape, America’s taste in automobiles was really quite conservative and the traditional three-box sedan in a variety of sizes was very much the norm. Americans didn’t really buy into the European fashion for hatchbacks, preferring station wagons or pick-up trucks for lugging loads around. Even younger buyers, whom one might have expected to be more receptive to new fashions, still wanted to drive around in a car just like mom or dad’s, only smaller and, ideally, more economical.

Bob Lutz, who had joined Chrysler in 1986 as Executive Vice President in charge of global product development, saw an opportunity to develop a new small car that would be specifically aimed at younger American drivers. It would take Chrysler’s contemporary styling tropes, which were cab-forward proportions and organic, curvaceous shapes, and adapt them to create a small car with a friendly, unthreatening face and a ‘fun’ personality that would Continue reading “Hardly Noble, but not Inert Either”

Revisiting a mutt from Motor City.

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_{Editor’s note: This article originally appeared on DTW in March 2018. All images courtesy of the author.}

Was it ignorance? Negligence? Arrogance? The motive(s) may be up for debate, but there’s no arguing about the utter lack of lustre this 2007 vintage Dodge Avenger embodies. Nor that the utter cynicism of this product was the result of management decisions betraying one or all the above-mentioned traits. Naturally, by the time the Avenger was brought to market, most of the people who had made these decisions had departed for pastures new, considerably further afield than Auburn Hills.

After a most glorious turnaround performance abroad, former Chrysler CEO and self-styled Dr Zee, Dieter Zetsche, returned to the parent company in Stuttgart, where he immediately instigated the fire sale of the American car maker. His right-hand man, Wolfgang Ayerle/Bernhard, had already departed, but would eventually rejoin Zee at Stuttgart. Chrysler chief designer, Trevor Creed, was also about to Continue reading “AUTOpsy: Dodge Avenger”