Finding Dino

We conclude our 50th anniversary ruminations on Ferrari’s Dino by tracing its stylistic forebears.

1965 Dino 166P. Image: Ferrari.com

In December 1964 the press convened at Modena’s Hotel Real-Fini, where Enzo Ferrari would conduct his annual sermon on the mount. As the gathered press corps waited breathlessly as the ‘Pope of the North’ held forth regarding the Scuderia’s programme for coming season, the commendatore dropped a surprise, telling journalists Ferrari’s race engineers were advanced on a new ‘168 Dino GT’ to be campaigned the following season.

The wily puppetmaster wouldn’t Continue reading “Finding Dino”

Dino Denied

FCA’s Sergio Marchionne appears to be saying no to a new-generation Ferrari ‘Dino’. Well he was last week anyway…

About as much Dino as you’re likely to get. Image: pinstake

Much like the current resident of the American White House, FCA’s Chief Knitwear Officer appears to think nothing of holding entirely bipolar positions on policy, seemingly at will. Over the years, the Turin binman has led us a merry polka and yet here we are, akin to the beleaguered Washington press corps, Pavlovian to our slavering chops. Because one thing of which we can be certain is that whatever either the leader of the free World or the Italian-Canadian yarnmiester pronounces upon will be slavishly reported upon, disseminated and pored over, which is of course the point of the exercise. Continue reading “Dino Denied”

Theme: Books – Iain Banks

Can you use a car brand convincingly in a novel without merely leaching off its existing image? Iain Banks shows the answer is yes and no.

1993 Complicity by Iain Banks
1993 Complicity by Iain Banks

Placing cars in books is a specialised version of the use of brands generally. Iain Banks often referred to or even used specific cars as elements of his plots (Bristol is name-checked in his novel The Bridge). In this Banks shares something with Ian Fleming, another story-teller in the traditional mould. There are two specific instances where Banks did this which I would like to discuss. One case succeeded very well, since the reference resonated with the character and story involved. The other instance seemed to me to definitively indicate the entire novel in question had not itself worked. Continue reading “Theme: Books – Iain Banks”