Fortune Doesn’t Always Favour the Brave

Innovative designs, and better built than one expected from Fiat.

Image: honestjohn.co.uk

Prior to the inexorable rise of the crossover, the C-segment hatchback was the bedrock of the European automotive market. Every mainstream automaker knew the vital importance of success in this class, the champion of which was the VW Golf. The Volkswagen Group prospered on the enduring success of this car, while other manufacturers strived to match its qualities and capture its appeal in their own offerings. Some slavishly tried to build near-replicas(1) of the German car, an effort lampooned by Volkswagen in its witty and memorable 2009 ‘Just Like a Golf’ television advertisement(2).

The success of the Golf was, however, something of a double-edged sword for its maker. So concerned was Volkswagen not to inadvertently kill the golden goose that it allowed the Golf to Continue reading “Fortune Doesn’t Always Favour the Brave”