Savannah Postcard (4)

On my first morning, a Sunday, I crept out of my lodgings and strolled around the grid-system streets of old Savannah.

1995-2000 Mercury Mystique in Savannah, Georgia.

This postcard concerns what resembles an alternate-reality Ford Mondeo, the Mercury Mystique which Ford USA sold from 1995 to 2000. Why did it exist? It looks perhaps like a rejected Mondeo proposal. What it is, is evidence of increasing rationalisation of the global Ford product range. The Mondeo upon which Ford based the Mercury Mystique was intended to drag Ford’s mid-sized offering into the front-drive world where its main enemy, the GM Cavalier/Ascona, had been thriving for some time. Continue reading “Savannah Postcard (4)”

Ford Rediscovers its Mojo (Part Two)

Concluding the story of the original Ford Mondeo and how it confounded the expectations of those who drove it.

1994 Ford Mondeo 2.5 V6 Ghia (c) carsnip.com

The launch of a new Ford was always big news in the UK, so it fell to BBC Top Gear motoring journalist Jeremy Clarkson to pronounce upon the Mondeo. Clarkson tested the car in 1.8 litre manual four-door saloon form shortly after its launch in March 1993. He was underwhelmed by the car’s appearance but impressed by both the interior design and quality of finish.

However, he criticised the cabin space, which he described as merely “adequate”, and noted a shortage of headroom in models fitted with a sunroof. Clarkson remarked favourably upon the car’s “vast” boot, which could Continue reading “Ford Rediscovers its Mojo (Part Two)”